How to Eat An ElephantHow to Eat An Elephant

Drawing on hundreds of focus groups with Republican, Democratic, and independent voters, Sarah Longwell analyzes the rise of MAGA-style authoritarian populism and proposes strategies for building a broad pro-democracy coalition. She advocates stronger communications infrastructure, compelling political leadership, and voter-centered messaging to counter authoritarian politics. The book combines political analysis, campaign strategy, and Longwell's personal account of her transition from Republican operative to anti-MAGA activist.